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O INNOV GROUP

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We executed a large-scale digitalisation programme across multiple regions — delivering and maintaining over 200 corporate websites for a major business support network.

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Podcast & Interview Placement
Media Production

Podcast & Interview Placement

Get your voice in the rooms your audience already trusts.

The most credible content is content your audience sought out. We secure podcast appearances, media interviews and speaking placements for founders, executives and subject matter experts — and where needed, produce original podcast content for your own channel. No generic templates. No shortcuts.

How we can help

Get on the right podcasts — the shows your ideal audience already listens to — with targeted outreach built on genuine pitch value, not cold templates.

Prepare you properly with messaging preparation, talking point development and mock interview practice that makes every appearance count.

Maximise the reach by repurposing each appearance into clips, articles and social content that extends its impact beyond the episode.

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Why it matters

Authority built where your audience already pays attention

In front of audiences that trust the host
Placement

In front of audiences that trust the host

A podcast guest appearance in front of the right audience carries more credibility weight than almost any other content format. We place clients on shows where the audience profile matches their ICP and the conversation adds genuine value.

  • Podcast research & targeting
  • Pitch creation & outreach
  • Interview preparation
  • Repurposing content plan
Your own show, run as a growth asset
Production

Your own show, run as a growth asset

For brands with something genuine to say, an original podcast is a compounding asset. We handle the production so it sounds professional and the strategy so it builds an audience worth having.

  • Format & editorial design
  • Full audio/video production
  • Platform distribution
  • Growth strategy
What we build

Capabilities

Everything within this service, engineered end to end. No generic templates. No shortcuts.

Core Capability

Podcast guest placement

Research, outreach and placement on relevant podcasts for your ICP.

How we deliver this
What We Cover

One relationship that covers every layer of your marketing programme.

Strategy, creative, execution — coordinated by one team with one shared understanding of your goals. No gaps. No briefing five vendors.

O Innov Group
02

Podcast production

Full production for original shows — recording, editing, music and distribution.

03

Interview preparation

Messaging, talking points and mock practice for media appearances.

04

Content repurposing

Turning appearances into clips, articles and social content.

05

Speaker profile

Materials and positioning for conference and event speaking applications.

06

Media training

Preparation for journalists, interviewers and on-camera appearances.

Earned
Presence, not paid placement
Full
Podcast production in-house
ICP
Matched audience targeting
Repurp.
Every appearance multiplied
How we deliver

A process built on rigor

We research before we execute. Every engagement follows a structured path from discovery to long-term partnership.

STEP 01

Profile & targeting

Positioning, talking points and target show/media list developed.

STEP 02

Outreach

Targeted pitch campaigns to producers, hosts and editors.

STEP 03

Preparation

Interview prep, messaging and practice sessions.

STEP 04

Post-appearance

Repurpose, amplify and track reach from each placement.

What you walk away with

Concrete deliverables, documented and built to last.

Target show listPitch materialsTalking pointsMedia trainingSpeaker profileRepurposed contentEpisode productionDistribution setup

Insights & thinking

Why podcast appearances outperform most B2B content
—Point of view

Why podcast appearances outperform most B2B content

Podcast listeners are uniquely attentive and trusting of hosts. We make the case for podcast placement as a B2B pipeline strategy with data on listener conversion rates and brand recall.

The ROI of a branded podcast in 2026
—Research brief

The ROI of a branded podcast in 2026

Original podcast production has a cost. This brief models the audience growth, content repurposing value and pipeline contribution that makes a branded show a commercially justifiable investment.

From episode to pipeline: repurposing podcast content
—Report

From episode to pipeline: repurposing podcast content

Most podcast content lives and dies in the episode. We cover the repurposing workflows that turn a single recording into weeks of content across social, email, blog and paid channels.

Questions

Frequently asked

Still wondering about something? Reach out and we'll answer directly.

We guarantee targeted professional outreach. Placement decisions belong to producers and hosts — we maximize your chances with relevant targeting and strong pitch materials.

Yes — full production from format design through recording, editing, music and platform distribution.

We research audience profile, episode format, host credibility and ICP match before any outreach.

We develop a repurposing plan that extends the reach of each appearance across your own channels.

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