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O INNOV GROUP

We Build What You Need

From corporate websites and e-commerce platforms to custom ERP/CRM systems, mobile apps, and SaaS products — we design, develop, and deliver end-to-end digital solutions that work.

Explore all solutions

Web & Platform Development

Apps, Software & Enterprise

AI & Automation

Research & Innovation

We research before we execute. Our innovation department runs feasibility studies, competitive analysis, digital transformation consulting, customer behaviour research, and technology audits — so every investment you make delivers measurable, real-world ROI.

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Marketing & Growth

Case Study: 200+ Websites Delivered

We executed a large-scale digitalisation programme across multiple regions — delivering and maintaining over 200 corporate websites for a major business support network.

From Visibility to Revenue

Our integrated approach combines paid media, SEO, influencer strategy, and content to turn brand awareness into a qualified pipeline. Built for B2B companies that want results.

We Become Part of Your Team

Whether you need one specialist or a full embedded tech team, we integrate into your operations and keep everything running — so you can focus on growing your business.

Talk to us about your team

Dedicated Tech Teams

Managed IT & Continuous Support

Home/Marketing & Growth/Meta, Google, TikTok & LinkedIn Ads
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Meta, Google, TikTok & LinkedIn Ads
Performance Marketing

Meta, Google, TikTok & LinkedIn Ads

Paid media engineered to turn budget into pipeline, not just impressions.

Running ads is easy. Running ads that pay back is not. We manage paid media across Meta, Google, TikTok and LinkedIn — full funnel, platform-specific creative, audience architecture and relentless optimization — focused on one thing: return on ad spend. No vanity metrics. No shortcuts.

How we can help

Build accounts for scale with campaign structures, audience segmentation and bidding strategies designed for growth, not just the next sprint.

Choose channels based on evidence so budget flows toward the platforms where your specific audience is reachable and convertible.

Define the full funnel — awareness, consideration and conversion — with specific objectives, creative and measurement at each stage.

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Why it matters

Paid media built on return, not reach

Account structure that scales with your ambitions
Architecture

Account structure that scales with your ambitions

Most ad accounts are built for today's spend level and break at three times the budget. We architect campaigns, audiences and bidding strategies that work at current scale and don't need rebuilding as you grow.

  • Platform-specific account architecture
  • Full-funnel audience segmentation
  • Bidding strategy
  • Attribution setup
Creative testing that improves ROAS systematically
Performance

Creative testing that improves ROAS systematically

Great ad creative is not a matter of taste — it's a matter of data. We run structured tests, read the results honestly and build a creative library that gets more effective over time.

  • Platform-native creative production
  • Structured A/B testing
  • Creative fatigue monitoring
  • Performance-based iteration
What we build

Capabilities

Everything within this service, engineered end to end. No generic templates. No shortcuts.

Core Capability

Meta Ads (Facebook & Instagram)

Full-funnel campaigns across feed, story, reel and Messenger formats.

How we deliver this
What We Cover

One relationship that covers every layer of your marketing programme.

Strategy, creative, execution — coordinated by one team with one shared understanding of your goals. No gaps. No briefing five vendors.

O Innov Group
02

Google Ads

Search, display, shopping and YouTube campaigns managed for ROAS.

03

TikTok Ads

Native-format creative and campaign management for TikTok audiences.

04

LinkedIn Ads

B2B campaign management across sponsored content, messaging and lead gen forms.

05

Retargeting

Audience segmentation and retargeting sequences across platforms.

06

Attribution & reporting

Cross-channel attribution models and honest commercial reporting.

4+
Major platforms managed in-house
ROAS
The metric that matters
A/B
Testing on every campaign
Full
Funnel, not just conversion
How we deliver

A process built on rigor

We research before we execute. Every engagement follows a structured path from discovery to long-term partnership.

STEP 01

Audit & strategy

Existing accounts reviewed, channel mix defined and structure planned.

STEP 02

Creative & launch

Platform-native creative produced and campaigns built.

STEP 03

Optimize

Daily monitoring, bid management and creative iteration.

STEP 04

Report & scale

Honest performance reporting and disciplined budget reallocation.

What you walk away with

Concrete deliverables, documented and built to last.

Account architectureCampaign buildAd creativeAudience segmentsA/B test planAttribution setupPerformance dashboardWeekly reporting

Insights & thinking

Why most ad accounts plateau and what to do about it
—Point of view

Why most ad accounts plateau and what to do about it

Ad account performance typically peaks at around six months then stalls. We explain the structural, creative and audience factors behind the plateau and the reset process that breaks through it.

Platform allocation in 2026: where should your budget go?
—Research brief

Platform allocation in 2026: where should your budget go?

Meta, Google, TikTok and LinkedIn each serve a different function in the funnel. This brief covers the allocation logic we use across business types, budgets and commercial objectives.

Creative testing: the process that builds ROAS over time
—Report

Creative testing: the process that builds ROAS over time

Most advertisers test, but few test systematically. We lay out the structured creative testing methodology that turns ad creative from a cost into a compounding asset.

Questions

Frequently asked

Still wondering about something? Reach out and we'll answer directly.

Both options are available. We can manage a single platform or the full cross-channel mix depending on your objectives and budget.

Yes — ad creative production for every platform is included in our paid media management.

Weekly dashboards connecting ad performance to commercial outcomes — leads, pipeline and ROAS — not just impressions and clicks.

Minimum budgets depend on the platform mix and objective. We'll advise based on your goals — we won't take on a budget too small to generate meaningful data.

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