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O INNOV GROUP

We Build What You Need

From corporate websites and e-commerce platforms to custom ERP/CRM systems, mobile apps, and SaaS products — we design, develop, and deliver end-to-end digital solutions that work.

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Web & Platform Development

Apps, Software & Enterprise

AI & Automation

Research & Innovation

We research before we execute. Our innovation department runs feasibility studies, competitive analysis, digital transformation consulting, customer behaviour research, and technology audits — so every investment you make delivers measurable, real-world ROI.

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Marketing & Growth

Case Study: 200+ Websites Delivered

We executed a large-scale digitalisation programme across multiple regions — delivering and maintaining over 200 corporate websites for a major business support network.

From Visibility to Revenue

Our integrated approach combines paid media, SEO, influencer strategy, and content to turn brand awareness into a qualified pipeline. Built for B2B companies that want results.

We Become Part of Your Team

Whether you need one specialist or a full embedded tech team, we integrate into your operations and keep everything running — so you can focus on growing your business.

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Dedicated Tech Teams

Managed IT & Continuous Support

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CRM & Sales Automation
Business Automation

CRM & Sales Automation

A sales pipeline that moves itself, so your team spends time selling, not administrating.

Every hour a sales rep spends on data entry, follow-up reminders and CRM housekeeping is an hour not spent closing. We automate the entire sales operations layer: lead capture, scoring, routing, follow-up sequences, pipeline updates and reporting — so your CRM stays accurate and your team stays in the conversation. No generic templates. No shortcuts.

How we can help

Capture every lead automatically from web forms, ads, events and third-party sources into your CRM without manual entry.

Score and prioritize intelligently using fit and intent signals so reps work the leads most likely to close.

Route to the right rep instantly by territory, product, company size or any logic that matches your sales structure.

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Why it matters

Sales operations that run in the background while your team sells

Every admin task eliminated from the sales process
Efficiency

Every admin task eliminated from the sales process

Manual CRM updates, copy-pasted follow-ups and forgotten tasks are the invisible tax on sales performance. We automate every repetitive step so the CRM stays perfect without anyone maintaining it.

  • Auto lead capture & enrichment
  • Automated stage progression
  • Task & reminder automation
  • Activity logging from email/calendar
Deal scoring that tells reps where to focus
Intelligence

Deal scoring that tells reps where to focus

Not all pipeline is equal. We build lead and deal scoring models on your historical data so reps focus on deals that are genuinely likely to close — not just deals that are loudest in the CRM.

  • Lead scoring models
  • Deal health indicators
  • Churn and engagement signals
  • Forecast accuracy tracking
What we build

Capabilities

Everything within this service, engineered end to end. No generic templates. No shortcuts.

Core Capability

CRM automation

HubSpot, Salesforce, Pipedrive — automated, accurate and maintained.

How we deliver this
What We Cover

One relationship that covers every layer of your AI and automation build.

Strategy, architecture, execution — coordinated by one team with one shared understanding of your goals. No gaps. No briefing five vendors.

O Innov Group
+40%
Rep time recovered from admin tasks
Auto
Lead capture from every source
AI
Deal and lead scoring built in
Live
Pipeline dashboards always accurate
How we deliver

A process built on rigor

We research before we execute. Every engagement follows a structured path from discovery to long-term partnership.

STEP 01

Sales process audit

We map every manual step and handoff in your current sales motion.

STEP 02

Automation design

Flows, scoring logic and reporting designed around your pipeline stages.

STEP 03

Build & integrate

Automations built inside or alongside your existing CRM.

STEP 04

Train & optimize

Team training, measurement and continuous refinement.

What you walk away with

Concrete deliverables, documented and built to last.

CRM configurationLead capture flowsScoring modelsOutreach sequencesRouting logicPipeline dashboardsForecast modelsTraining
Questions

Frequently asked

Still wondering about something? Reach out and we'll answer directly.

HubSpot, Salesforce, Pipedrive, Zoho and custom CRMs. We configure and automate within your existing platform.

We model on your historical close data, layering fit signals (firmographic, demographic) and intent signals (behavior, engagement) into a combined score.

We involve reps in the design and make it transparent — they see why a lead is scored a certain way and when automation fires.

Yes — bi-directional sync with HubSpot, Marketo, Mailchimp and most marketing platforms is standard.

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